A person’s lifestyle or purchasing needs cannot be predicted only by their demographics. Facebook can be targeted by interests, life events, behaviors, or hobbies. By doing this, you can verify that the same behavioral criteria are applied across all of your marketing channels, more precisely target your channels, and synchronize your offline and digital strategies.

Although you cannot directly target the audience of your competitors, you can use self-reported data to identify an audience that is interested in the same things as them. The settings from the most recent update may reveal this. By creating a custom audience of individuals interested in more than 20 well-known companies, it is simple to reach thousands of consumers without having to pay fees for audience profiles that may be required on other channels. It is a useful tactic for pursuing certain audiences.

Numerous Facebook ad choices enable your company to increase website traffic through referrals. Most people use Facebook to browse its material when they first log on. If the advertisement is both appealing and extremely relevant, it will be enough to get the visitor to click through from Facebook to your website.

It might seem apparent, but Facebook lets you report on different metrics. Various ad formats are subject to different metrics. The actions that users perform both before and after quitting Facebook are included in these measures. i.e., revenue, conversions, and reach of ads. Installing the “Facebook pixel” on your website allows you to monitor conversion rates and automatically adjust advertising. Without it, Facebook won’t be able to identify which user profiles convert the best, and it might keep showing the same users ads for the duration of the campaign.