After learning about the three primary categories of Google Ads, let’s discuss how to combine them in your webinar funnel.  You’ve probably heard me talk about funnels a lot lately if you read the site regularly. Here’s a quick rundown of the three funnel stages in case you haven’t read the posts yet.  The process of getting someone to know, like, and trust you before they become a paying customer is called a sales funnel. Users go through this adventure, which is divided into three distinct stages, from beginning to end.

Top of Funnel (TOFU)

The awareness stage, which is the top of the funnel in a sales funnel, is the first phase. Here is where you and your brand are completely unknown to the public. Frequently, they are just beginning their quest to find out more about goods and services that can address their most pressing issues. Most often, people discover you through:

• Blog entries
• Videos on YouTube
• Episodes of podcasts
• Natural social media
• Advertisement that is paid for (Google Ads, Facebook Ads, etc.)

Middle of Funnel (MOFU)

The assessment stage is the second phase of a funnel. This is the point at which customers begin to focus their searches on a good or service that can assist them in resolving their issues. Users are already familiar with you and your brand at this point, so it is up to you to establish credibility and demonstrate why your offer is the best one.

Bottom of Funnel (BOFU)

The decision-making stage is the last stage, located at the base of the funnel. Here’s when all your effort pays off, and ideally you’re able to turn your lead into a paying client.